Don't Believe The Hype. Size Does Matter.
As one of the top 10 direct communications firms on the East Coast, we can streamline your mailing solutions with your marketing campaigns in house by providing savvy, modern perspectives and resources. But don't worry — we don't let that get to our head. Instead, we remain focused on how to continuously meet and exceed your direct communications needs, so you fulfill your goals with integrated, sophisticated support.
From getting your envelope opened to saving money, download 42 Ways To Successful Direct Mail Marketing to discover how to make direct mail work for you.
mail list preparatioN
When it comes to focusing and zoning in on finding your next best customer, data stemming from mailing lists can really make or break your marketing efforts. Mailing lists when first compiled may be neat and orderly, but as time passes, you may need to brush the dust off of an outdated mailing list. People tend to not remain in one place, and life circumstances like marriage, can really make your mailing list inaccurate. To liven up your data and better your chances of a successful mailing, here are some ways mail list services can make your next direct mail campaign worthwhile:
CASS (Coding Accuracy Support System) Certification
Standardizes address, corrects errors and adds Zip+4, Carrier Route and delivery barcode information to get optimal USPS rates.
NCOA (National Change of Address)
Updates your mailing list with USPS change of address forms. Valuable customer names that would be lost are saved through this process.
LACS (Locatable Address Conversion System)
Updates rural addresses to city-style addresses. For example, if Nowheresville, VA decided they wanted to rename a road after their beloved mini-horse, this would be updated through LACS.
DSF (Delivery Sequence File)
Checks and corrects mailing lists against the complete, exact address for every USPS delivery point.
Purges or flags the deceased, DMA Mail Preference Service (aka Do Not Mail list), prisons, trailer parks and nursing homes.
Intelligent Mail Barcode support
USPS® barcode technology used to sort and track letters and flats.
Every Door Direct Mail (EDDM)
Many customers want to blanket a specific georpahic area with their direct mail. EDDM is an an affordable program that lets you map and deliver your marekting material based on age, income, or household size. B&B can help you with all of your EDDM needs.
Behind every successful targeted campaign lies reliable data. From obtaining and organizing intelligent information to data analysis, B&B's data management team can help you better understand your customers, boost engagement, and get results. Learn more here
B&B's inventory and fulfillment services streamline the inventory process while improving and integrating your print procurement and mailing strategies.
mail production services
- Lasering on multiple digital devices
- In-line inkjet (on saddle stitchers and folders) to save time and cost
- Three inkjet mailing production lines with videojet solvent based inkjet and water soluble inkjet
- Four envelope inserters (up to 9.5x12.5)
- Match mailing
- Automated live stamping
- Post-it® Note attaching and lasering
- Poly bagging
- Fugitive Gluing
- Every Door Direct Mail (EDDM)
MAKE YOUR DIRECT MAIL SMART WITH SMARTMAIL(TM) AND DRAMATICALLY RAISE YOUR RESPONSE RATES.
B&B’s SmartMailTM is a suite of 7 digital technologies designed to improve response rates from 23-46%. Interested? Learn more.